# [Feature name] ## Background and business need - **Business context:** [The market, competitor or strategy behind this.] - **Opportunity:** [What we stand to gain.] - **Urgency:** [Why now, and what happens if we don't act.] ## Goals - [What should change if this works, stated so you can tell whether it did.] ## Target user problems ### Primary user: [role] 1. **[Problem short name].** [How it shows up and what it costs them.] 2. **[Problem short name].** [How it shows up and what it costs them.] ### Secondary users - **[Role]:** [Their relationship to this, and their key pain point.] ## Solution summary [Two or three paragraphs on the approach. Name the problems each part answers.] ## Projects, in order 1. **[Project name].** [The outcomes it delivers, and why it goes first.] 2. **[Project name].** [The outcomes it delivers.] ## Out of scope - **[Capability].** [What won't be built, where someone would reasonably expect it.]