Your product work wants a maker’s week, but you have a founder’s
Your product time is squeezed between customer calls, emails, investor meetings, and personal time. With Grove it fits the week you have.
Founder-led isn’t a phase to outgrow. It’s how you go further.
Most advice treats founder-led product as something to hand off. Grove sees it the other way round: it keeps you close to your customers, and as you grow, sales and customer success bring ideas already checked against your strategy and your code.
What founder-led means →How it works
Grove helps you make the call, then carries it through
Grove checks each idea against your strategy, then again before it’s built
Bring an idea, even half-formed. Grove works it into a plan with you, looks for gaps and overlapping work, and splits it into pieces your team can start now.
Project: Free plan for small teamsGrove checked the plan and found 2 issues- Strategy fit1
You sell to teams of 10 or more.
- Plan quality1
No plan for a team that grows past 5.
- Overlapping work✓
No other work covers a free tier.
Grove is your team’s living record of product decisions
Your team and their coding agents look up what was decided and why in Grove first. Judgment calls still come to you, and your answer goes back into the plan.
DecisionOpen tasks go to the project ownerDecided by Maya · Sep 28Unassigned tasks once sat unnoticed for 11 days.
Grove checks every build against what you decided
When your developers ship a piece, Grove reads it against your plan and tells you in plain language what works and what isn’t there yet, before you go and look.
Project outcomes (2)One project outcome is ready for product review.- Open tasks land with the project ownerReady for reviewLinked pull requests#71Remove someone from the teamMerged#72Hand their open tasks to the ownerMergedGrove read #71 and #72, and it holds.
- Admins can see who removed whomBuildingLinked pull requests#73Log each removalOpen#73 logs each removal, but admins can’t see the log yet.
Enterprise product discipline, built in
Product management was never one person’s job
At enterprise scale, deciding what to build takes a whole department, which a founding team can’t afford. Grove distills that discipline into one system your team runs, and the decisions stay with your people.
- Vets each idea
- Writes the requirements
- Checks what shipped
We know because we ran those departments. The team behind Grove led product, design and engineering at IBM, Procore and MetLife, and built Grove to be a partner for a founding team as it grows.
About Grove →What founding SaaS teams are saying
ProofmapBefore, product moved forward when the rest of the business slowed down and I had time to dig back into product strategy and planning. With Grove I keep up, bring more people into the process, and still drive the decisions that matter.
Andy StaufferFounder and CEO
Trade AgentFor a small team, the hard part isn’t building, it’s taking a flood of customer requests and understanding what’s the right thing to build. A lot of requests are small things, and the big ideas get buried. Grove helps us focus on capturing, scoping, and deciding which ideas are worth moving forward.
Nic WidhalmFounder and CEO
OliveAs business and technical co-founders, we never had a good way to plan the product together, or to bring both our feedback and our customers’ into it. Grove gives us one place for that, keeps ideas focused on real outcomes, and stops sales from saying one thing while product builds another.
Chris HeardCo-founder and CEO
Questions founders ask
I just use Claude for this
You should, and it will keep taking on more of the work. What a chat can’t give you is the process around it: your co-founder, sellers and developers’ agents on the same decisions, every plan checked before it’s built, and what ships checked against it. Grove is that process, and it works inside Claude.
Isn’t this Jira or Linear?
A tracker was built for people handing tasks to people, and it is good at that. Grove is built for founders handing decisions to developers with coding agents, which is a different job. Grove works whether or not your developers keep a tracker.
Review is still the bottleneck for me
Review is a bottleneck when it reads against work written in the developers’ terms and you have to reload the context each time.
Grove checks what shipped against the decisions you made, tells you what works and what isn’t there yet, and keeps the reasoning beside each piece. The review gets smaller because the plan was written to be checked, and anyone on the team can pick one up with the reasons in front of them.
Do my developers have to change how they work?
Very little. They keep working the way they do now, and Grove connects to GitHub read-only. What’s new is Grove’s command-line tool, which their coding agent uses to read the plan and raise questions.
What happens when we hire a product manager?
When the time is right, hire. Grove can come first and set that hire up to succeed, so they start with every thread and document behind each decision.
It also changes the job, since with Grove handling the write-ups and the questions, your product manager spends less time managing tasks and more on strategy, customer conversations and getting the decisions right.
How is Grove different from other product management tools?
Roadmap tools were built for product managers and assume someone is already in the seat. AI tools that write requirements hand you a document and stop there.
Grove is built for the founder who leads product at a company building with coding agents: the plan is shaped with your team, checked before it’s built, read by your developers’ agents and checked again once it ships.
Is Grove an AI product manager?
No. Deciding what to build is the most human part of product management, and it stays with you. Grove does the work around it: it asks the hard questions, has separate agents check the plan, keeps every decision current while your developers build, and tells you whether what shipped matches it. A product department’s discipline, not a stand-in for your judgment.